Pure - an expression of integrity, a reflection of
inner truth

Each superbly styled piece of item of Djadji Platinum™ jewellery carries the “PT 950” hallmark, indicating that it is 95% pure.  To make up the other 5%, platinum is commonly alloyed with iridium or ruthenium – both of which are platinum group metals.  Platinum is therefore hypoallergenic and ideal for sensitive skin.  Pure platinum is naturally white, with a cool silver-white patina which makes it the metal of choice to enhance the scintillating sparkle of diamonds.

Rare - the coveted treasure of discerning
individuals

Platinum is found in very few places around the world and is 30 times rarer than gold.  In order to produce one ounce of platinum, a total of between 10 and 25 tons of ore and six to eight weeks are required versus only three tons of ore and five days to produce one ounce of gold.

Platinum is also denser than gold which means that the same item of jewellery would weigh about 40% more in platinum than it would in 18K gold.

Eternal – the ideal choice for a life time of
everyday wear

Platinum’s density and weight make it more durable than other jewellery metals.  It does not wear away, tarnish, or corrode.  Whilst platinum does scratch, none of the volume is lost – it is purely a displacement of the metal.  Platinum offers the most secure setting for diamonds and precious stones and will retain its everlasting radiance.

Hallmark – the sign of quality

Symbolic of Djadji Platinum’s™ purity, the raindrop found on each piece of jewellery is more than just a hallmark of quality.  The raindrop embodies the spirit of Djadji Platinum™ and its African heritage.

Platinum – the perfect diamond partner

Diamonds are the traditional choice for an engagement ring because they are beautiful and enduring.  Platinum is the perfect partner because it complements a diamond's finest qualities perfectly.

Platinum's natural white lustre is unaffected by time and forever enhances a diamond's sparkle, which means your engagement ring will burst with radiance. Platinum contains no yellow colour or alloys to tinge a diamond's brilliance. Platinum's superior strength and durability make it the most secure and protective metal for settings.

Fuse the breath-taking light of a diamond with the timeless elegance of platinum to create a rare and enduring symbol of romance.

Versatile – another notable characteristic

Platinum is extremely pliable and can be wrought into fine wire which enables the creation of remarkable platinum mesh accessories – items which can not be made using other precious metals.

Catalytic converters, which contain platinum catalysts, are antipollution devices used to reduce the toxicity of emissions from internal combustion engines.  This is one of platinum’s most notable industrial uses.

Platinum is also important in the medical field.  Platinum is used for pacemakers as it is not affected by the oxidizing reaction of blood, has excellent conductivity and is compatible with living tissue.